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1.
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Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.
by Lehu, Jean-Marc. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.827 LEB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.827 LEB 2007] (1).
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2.
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
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3.
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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations].
by Lehu, Jean-Marc. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.56 LEB 2006] (1). Items available for reference: Eastern University Library [Call number: 658.56 LEB 2006] (1).
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4.
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Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor.
by Floor, Ko. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 FLB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.8 FLB 2007] (1).
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5.
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 GEG 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 GEG 2004] (1).
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6.
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Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond.
by Hammond, James, 1952- | Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, 2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 HAB 2011] (1).
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7.
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The philosophy of branding : great philosophers think brands / Thom Braun.
by Braun, Thom, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 BRP 2004] (1).
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8.
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.
by Du Plessis, Erik. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.8 PLB 2011] (1).
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